What do we mean by Consumer Cleantech?
Cleantech is traditionally based in industrial solutions and innovations in the process industry sector. Now, cleantech startups emerge in consumer markets. The growth logic is changing, as companies face challenges and opportunities presented by resource scarcity, rising energy and fuel costs, digitalization, automatization, and user-centered design. Consumer cleantech reduces dependency on natural resources. Consumer cleantech companies do more with less. They create new resources (“proliferation”) via smarter use or re-allocation of available resources.
Technology itself does not suffice for climate change mitigation – behavior change is needed as well. In terms of resources and energy, the most important decisions people make in their lives relate to mobility, housing and eating. That is why we have chosen the focus themes of the SmartUp Accelerator Network related to these three areas.
- Smart Homes - concepts and technologies making housing and buildings smarter and more efficient. Read more here.
- Smart Mobility - business models based on sharing of rides, cars, shipping, deliveries, bikes, and other vehicles combined with digital service platforms. Read more here.
- Smart Consumption - business models around the themes of smart B2C products and services is brought together in Smart Consumption theme. Read more here.